WEGO HEALTH AUTHORS

Bob Brooks

EVP, WEGO Health

As EVP of WEGO Health, he's dedicated to empowering Health Activists, while helping life science organizations engage with these integral health advisors. 

Todd Kolm

SVP, Strategy and Insights

As SVP of Strategy and Insights, the role enables him to harness the power of WEGO Health's community of over 100,000 trusted patient influencers 

What’s in the whitepaper?

"Patient-Centricity and DTC 2015" is a healthcare-focused study with feedback from over 30 patient influencers that represent over 500,000 patients among their combined online communities.

This whitepaper explores findings from the study and examines how the healthcare industry (Pharmaceutical and Over-The-Counter (OTC) manufacturers, and other players in healthcare) can create more authentic connections with patients by emphasizing with their true needs and creating programs, tools, and content that are grounded in an empathetic voice.

 

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Download Whitepaper

INSERT EMPATHY

Reprogramming the DTC Machine for Authentic Connection Whitepaper

SHARON COYLE SAEED, CEO/FOUNDER IBDJOURNEYS

"Marketing, at best, connects with the target audience. Sometimes, it has little to no effect and has an ambivalent response. When it completely offends, the feeling of being misunderstood and misrepresented creates a feeling of mistrust and unfortunately, this is the state of where the IBD community is today. This brings us to the topic of authenticity. Wouldn't it be wonderful to feel heard and connect with the advertisements?"

FEATURED PATIENT INFLUENCER

FULL CHAPTER LIST

Here's the complete chapter list. Don't miss out on this awesome content.

Introduction 

Bridging empathy to authenticity 

The four keys of empathy in empathetic communication

"Patient Centricity & DTC 2015"  Key Findings 

Summary - Action toward empathetic authenticity 

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